Graduate Academic Work

Objective: Conduct an in-depth analysis of millennial Latinx travel patterns and brand value insights to inform AirBnb on increasing brand loyalty with the community​

Approach: Utilized an ethnographic interview and secondary research to gather and analyze findings ​

Outcome: Delivered insights that revealed millennial Latinx travelers value travel brands that connect them to their cultural roots and bring intergenerational families together

Objective: Create research surveys studying any trend in advertising or media planning

Approach: Focused on DEI issues, targeting multi-racial audience for quality survey results

Outcome: Presented a well-received research case resonating with professor, earning a 100% and positive feedback from peers 

Objective: Develop an integrated campaign for Gillette products that resonate with Black men

Approach: Designed out-of-home advertisements using Canva and strategized affiliate reviews through Instagram and TikTok to emphasize tailored razor designs for Black men

Outcome: Award-winning campaign that resonated with judges through innovative and customized strategies

Objective: Write an engaging article profile highlighting communication leader 

Approach: Designed a Q&A style article for stronger resonance with audiences 

Outcome: Created a well-received article selected to be featured on Professor Ron Culp’s blog